Kelvin Loarca is a New York based creative specializing in full-service photo and video production.
My journey didn’t start in a studio, it started on the floor as a b-boy.
I grew up immersed in hip-hop culture, breaking with my friends and being inspired by the music, the movement, and the raw creativity around me. Back then, I picked up a camera simply to document it all the sessions, the energy, the culture, the people. I wanted to tell our story the way it deserved to be told.
What began as capturing moments for my friends turned into a deeper passion for storytelling. I realized that visuals have power they preserve culture, build identity, and create connection. That same mindset still drives my work today.
Now, I work with brands, creators, and businesses to bring their vision to life through powerful, high-quality visuals. Being based in New York constantly fuels my inspiration the energy, the culture, and the movement continue to influence the way I see and create.
